By the end of the fourth season in 2009, the show had amassed a respectable fan base of over 100 000 Facebook users. But when BBA Allstars hit TV screens, the fan numbers quickly exploded to over 300 000 - tripling in size in just three months.
How did they do it? We spoke to the team at DSTV Online and they were kind enough to share their secrets. Their answers are remarkably simple and full of common sense.
In the early days of social media every big company wanted their own network for their own users. DSTV Online was no exception, but by the time BBA Allstars arrived they had learned their lesson.
Graeme Cumming, GM of DSTV.com, sums it up nicely: "We took a decision to move away from our own social networking platform and forums, and rather move the conversation onto Facebook where the bulk of our users already had active profiles." The strategy worked beautifully.
Read the full article on www.memeburn.com.
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.com
