New head of digital analytics EMEA - MediaCom

Deitmer, who will support Oliver Gertz, MD EMEA of MediaCom Interaction, will work with the central EMEA team and local MediaCom teams to grow the company's digital analytics competences. He will also work as a project consultant for MediaCom's local teams, delivering website analytics projects, selecting and setting up the right tools, and running analytics reports. In addition, he will work with David Kyffin, global chief ROI and direct marketing officer, to strategise ways of incorporating data-integration into MediaCom's bespoke Response-Analytics tool, VISON.

Digital analytics experience

Deitmer joins MediaCom with experience in the digital analytics sector, having spent two years as head of site analytics, Europe at Expedia, a global eCommerce platform. More recently, he spent over a year at technology consultancy, SapientNitro.

On his appointment, he said: "In the digital environment nowadays, analytics is becoming more and more important in the understanding of successful online businesses. I am excited about joining MediaCom and aim to integrate marketing and website analytics in order to create more actionable insights for our clients."

Oliver Gertz said: "Integrated analytics and reportings are at the core of effective online marketing. Right now, too many siloed systems collect data that often does not give marketers the full picture. We are very happy that Max has joined us and feel that his experience at a leading global eCommerce company can help our clients in EMEA establish and grow best-in-class analytics."