How to build global technology companies from Africa

The discussion was facilitated by Toby Shapshak of Stuff magazine.

ON BREAKING INTO THE AMERICAN MARKET

Leila Janah: The biggest challenge we face is that Africa has a damaged reputation in the service sector. And being a non-profit doesn't exactly help us either. There is a perception that people in Africa can't do this kind of work. Many educated people in the West don't even know that there are PC's in Kenya, let alone that there are over two million Kenyans on Facebook. You need to overcome bias at the start and the best way is to get results. We did many trial jobs for free to build a relationship and people were pleasantly surprised. You can't compromise on quality when you're a non-profit, especially when you're from Africa.

Sheraan Amod: In the US, there is a lot more energy and innovation than there is in Europe or anywhere else, and people are willing to speak to new businesses. To succeed, you need to stand out. I preach two major actions if you want to build a product business that can scale to the US. Firstly, your product needs to be something they have never seen before. If it's unique, they will see it and they will take it seriously. Secondly, you need to get a solid introduction to the people who matter in Silicon Valley. That introduction is like a stamp of approval. We are lucky to have Vinny Lingham as an investor, and he is very well connected in the San Francisco tech scene so he set up a few crucial introductions.

Read the full article on www.memeburn.com.