As with any popular campaign you'll immediately draw out the naysayers, the hype heathens and the old media mavens who desperately don't want to believe that this nerdy new media platform can deliver real world results.
In the comments section accompanying the article you'll find journik stating: "Guys... Old Spice Viral Commercials Drove Sales Down 7%. Here's why...http://ow.ly/2fCw8. I'm on a horse." Don't even bother with that link as journik seems to think that race played a part. Or Andrew who says: "But are their sales up?....NO. Nice campaign, but in terms of real impact (i.e. increased revenue) they haven't seen it. Cool is cool, but money is money".
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