Six attitude deal-breakers for social media success

1 Jun 2010

If you're panicking about not being onboard the social media marketing train, the bad news is that it's unlikely to slow down anytime soon. There are good reasons why social media is so popular as a business tool. When executed correctly, it can affect your business hugely, whether that means improved online brand sentiment, website visits or product sales.

The best part is that compared to big above-the-line ad spend, social media can be very affordable and budget-friendly. It is also a level playing field -- in other words, your business doesn't have to be of a certain size or type for it to be effective.

Then why do some social media campaigns work and some fall flat? It seems there's a lot more to it than whipping up a quick Facebook fan page and Twitter account. And therein lies a simple truth. Although the concept of using social media in a business seems simple enough, it really requires some strategic thought for it to have any real impact. So how can you go about doing this?

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Source: Memeburn

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