Game registration is available at www.my11.com, with game play having started on 28 August 2009.
The My African 11 game is targeted at the African market. The game concept requires managers to utilise a player pool of African-born players that compete in any of the nine leading European leagues.
My Premier 11 is a budget-based game drawing upon players only from English Premier League competition and player selection for My Champions XI is made from a talent pool of Champions League players.
Says Kunle Omilani, CEO of Theydon International: "We are particularly thrilled about building an audience in South Africa, the first African country to ever host the world's biggest soccer fiesta. South Africa has a very robust football culture and the people follow the English Premiership and other European Leagues religiously. Now they have the opportunity in our games to engage meaningfully in their passion with other football lovers across the world. STATS will be responsible for back-end, turnkey operations management of the games including development, web hosting, technical operations and customer service."
Roy Clements, MD of STATS Europe, says: "STATS is very pleased to be Theydon's partner for this very intriguing line-up of games at my11.com. Fantasy sports is a new market vertical in Africa, and one that STATS believes has a bright future amongst the football lovers in South Africa."
