TBWA\ launches Digital Arts Network in Africa
Bringing together an integrated mix of local and global expertise, TBWA\ has launched the Digital Arts Network (DAN) to stay in tune with the digital demands of one of the world's youngest and most mobile-reliant populations.
To maintain and expand this focus - and to bring clients an integrated mix of digital capabilities - the network has gathered a team of more than 1,000 digital specialists from around the globe whose contributions to the industry have been extensively recognised. Also within DAN Africa are an additional eight specialist labs that complement and augment the skills already in place.
There are three distinct facets to DAN in Africa's work on the continent:
- • The network can assist global businesses planning to enter the continent - whether through South Africa or direct.
• DAN in Africa has a deep understanding of South African companies, enabling them to roll out niche growth strategies.• The strength and presence of TBWA\ group companies is already in place in strategic African markets. These associates can call on the network's support as they develop digital competencies.
"Bringing the DAN network to South Africa and expanding across the continent means that we are launching a digital revolution within the agency through a new approach to digital in Africa," says Eunene Levine, DAN MD. "At the same time, we are celebrating a focus that is moving outward - crossing South Africa's borders and opening opportunities in the countries where TBWA\ has offices."
