The Media Tsunami: How much media is too much media?

1 Sep 2010

How much media content should I produce? As a professional journalist this has been a question that I've struggled with over the past five years since leaving the Financial Times.

I can produce a lot of media content, and hopefully, it is all quality media content. But my concern is that if I produce too much it will cause my readers and subscribers to switch off because there is too much from one source.

I know that if some of my sources are too noisy on Twitter, Facebook, even on their blog or web site, I will switch them off because it is too much - even if all their content is good. I don't want my readers doing the same to me.

This question of how much media is too much media is not just my concern, it should be a concern for others, especially companies. I've been writing about how every company is a media company, (EC=MC - the transformative equation for business) how every company has to get better at producing, distributing and responding to media content.

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Source: Memeburn

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About Tom Foremski: In Silicon Valley

Tom Foremski is a former Financial Times journalist and the founder and publisher of Silicon Valley watcher, which is an online news site reporting on the business of Silicon Valley and the culture of disruption. Foremski is a contributor on www.memeburn.com.