“Congratulations to everyone who has been shortlisted. Many cases are great examples of improved creativity, innovation and media professionalism worldwide. Some were just fantastic cases, scoring five out of five throughout - the final jury will have some hard choices to make,” commented Bernhard Glock, chairman of the Festival of Media Awards 2010 jury.
Brazil posted a 270% rise in submissions, while BRIC country submissions accounted for over 10% of all entries. Nike tops the table of brands represented with nine campaigns in the shortlist, with Snickers and Gillette coming in second and third place.
Havas tops the contenders list with 20 shortlisted entries, closely followed by Mediacom. The shortlist also includes creative and full service shops such as: DDB Brazil; Goody, Silverstein and Partners; BBDO Argentina and Wieden + Kennedy.
Media owners are also rewarded in the shortlist with both Yahoo! and MTV successful in having campaign entries voted onto the shortlist.
The shortlist has been created by the jury of 30 advertisers, senior media executives and broader communication experts, including Maarten Albarda, of Anheuser-Busch InBev, Mel Alcock of FremantleMedia, Russell Buckley of AdMob, Pancho Gonzalez of Unitas Chile and Malcolm Hanlon, CEO China of Zenith Media.
Shortlisted entries will also be entered into the People's Award, a prize that allows marketers, planners, strategists and anyone else with an interest in communications to vote. Voting for the People's Award winner will open on 6 April 2010 and will be powered by www.creamglobal.com.
In addition, the jury will select the Festival of Media Awards Media Professional of the Year, from a
shortlist arrived at by an open nomination process - the industry is invited to make nominations for
this special award and have until 15 March 2010 to do so.
For more information, go to www.festivalofmedia.com.
Bizcommunity.com is the Festival of Media's African media partner.
