Ringier Africa expands into French-speaking African countries
With headquarters in Dakar, Senegal, Ringier Africa Digital Publishing’s Ringier Digital Marketing Afrique and Pulse Live Afrique have now been established to serve users and clients in Senegal, Côte d'Ivoire and further countries in French-speaking Africa.
Its two major initiatives are: its new media publisher Pulse, with its mass media publications and social channels in Nigeria; Ghana; Kenya and Uganda. Pulse now reaches over 175 million unique users across its platforms and channels combined and over 170 million video views per month - covering news, sports, entertainment, lifestyle and more.
Its licensed brands, the New York Times, Business Insider and Men’s Health/Women’s Health hosted on the Pulse infrastructure in Africa complement this content offering.
On the other side, Ringier Digital Marketing is Ringier’s complete digital partner, merging technology, media and creativity to provide corporates and SMEs alike with cutting-edge, 360-degree digital-first marketing and digital enterprise solutions.
Its sister brand Play Studio is focused on creative content solutions with dedicated video, graphic and editorial teams across the continent.
Social distribution
This set-up is now officially being added to by the offerings being made fully available also in Francophone Africa. Specifically, the marketing offering Ringier Digital Marketing (RDM) Afrique has been established with a careful build-up over the past year - gaining experience with clients in the markets Senegal and Côte d'Ivoire and beyond. Pulse Live Afrique has been established with a dedicated curator, bringing its unique content approach to the markets too.
With an initial focus on social distribution, it will grow its social channels on Facebook, Instagram, Twitter and Medium, to reach users across the region - and also bring content from the region to its other African presences and beyond.
Tim Kollmann, group CEO of Ringier Africa Digital Publishing, emphasised the dedication of the company to continue to provide world class content and digital solutions in Africa: “Sub-Saharan Africa’s internet users are at the cutting-edge of modern, social, mobile and video content consumption - through the huge rise of mobile phones and social networks on the continent. However, the available local content and advertising has not always kept up with this development. This is where we come in with the trusted mass media brand Pulse, our digital marketing and services provider Ringier Digital Marketing, and our commercial content production house Play Studio.”
Caroline Mbodj, head of Ringier Digital Marketing Afrique, based in Dakar, Senegal: added: “In Senegal, Côte d’Ivoire and beyond, the digital revolution is being felt by both people and corporations. We are here to help companies use the internet to their advantage - marketing effectively and efficiently to grow their sales. The content expertise of Pulse will additionally help us to tell great stories for our clients.”
