Google Zeitgeist: Zakumi, Vuvuzelas and the infamous Suarez moment
The vuvuzela has certainly been one of the biggest talking points of the 2010 FIFA World Cup, and has since crossed beyond South Africa's borders into other countries. Even celebrities like Leonardo DiCaprio have been spotted with their lips around the plastic phenomenon.
Google Zeitgeist, a service that provides insight into global, national, past and present search trends, has revealed a few surprising findings about what interests us about this World Cup. For example, some of the findings reveal that the United Kingdom and United Arab Emirates are the top countries searching for places to buy the vuvuzela, Uruguay is crazy over World Cup mascot Zakumi and South Africans are besotted with Paris Hilton.
Here are the top five Google Zeitgeist findings:
1. United Kingdom the number one vuvuzela country: Despite all the complaints about the noise the vuvuzela creates, the instrument has caught the attention of the British public. The number one country that has used Google to search for "places to buy a vuvuzela" is in fact the United Kingdom. British supermarket chain Sainsbury has sold more than 20 000 of the plastic instruments during the tournament. In second place is the United States and thirdly, believe it or not, the United Arab Emirates. A big order from a Sheik perhaps?
Read the full article on www.memeburn.com.
Source: Memeburn
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.comAbout Jeremy Daniel
Jeremy Daniel is a writer, musician and photographer living and working in Cape Town. He has written across various media platforms, including television, newspapers and advertising. He is fascinated by how new media is leveling the playing fields between large and small organisations and the impact of social media on emerging markets. Daniel is a contributor on www.memeburn.com.
Related
The top Google searches of 2015
18 Dec 2015
Misbehaving brand ambassadors can hurt your brand
Kaajal Nagindas 4 Aug 2014
