PUMA unveils 2010 team kits
Ghana and Ivory Coast have already qualified for the World Cup, while Tunisia, Cameroon and Egypt are on the brink of qualifying.
The jerseys are contoured to deliver a snug body fit that accentuates the players' musculature. A Kinte pattern, inspired by traditional African fabrics, was applied to the back panel. A brush-stroke effect, mimicking fans' body paint, creates the decorative stripes on most of the away jerseys and the players' names and numbers on the back. Official team crests are positioned on the upper right quadrant of the shirt, while select teams showcase the iconic symbol that represents their team country on the left hand side close to the heart.
CAN 2010 official fan shop
Cup of Nations Angola 2010, which takes place in Angola, 10 - 31 January 2010. Partnering with CAF/Sportfive, the sportlifestyle company will have exclusive retail and licensing rights to manufacture products that carry the tournament trademark. PUMA also intends to have sales kiosks inside the stadium perimeter at all stadiums during the tournament, allowing fans attending the matches to purchase official merchandise.
PUMA signs Algeria FA
PUMA also recently announced a partnership with the Algerian Football Federation, Les Fennecs (The Desert Foxes), to be the official supplier of home and away kits, beginning 1 January 2010.
Les Fennecs (The Desert Foxes), now coached by Rabah Saadane, was formed in 1958 and has made two World Cup appearances in 1982 and 1986, and 13 trips to CAN, which they hosted and won in 1990. In October 2008, Les Fennecs catapulted to the top of their group, finishing first to qualify for CAN 2010.
“The association with Algeria underpins PUMA's commitment to African Football,” said Jochen Zeitz, chairman and CEO, PUMA AG. “Les Fennecs have an impressive history on the pitch and are again poised to be a top contender at CAN 2010. We're thrilled to welcome them to the PUMA family."
PUMA has also been named the Official Fan Shop and Fan Supplier for the Orange African Cup of Nations 2010, with exclusive licensing and retail rights for products bearing the tournament symbol.
"In 2010, Africa will be the centre of attention with the Orange African Cup of Nations Angola 2010 in January leading up to the World Cup in South Africa. With a powerful portfolio of eleven PUMA-sponsored African national teams, PUMA is already the most visible football brand in the continent,” said Zeitz. “We have enjoyed more than a decade of close partnership and collaboration with African football federations. Africa has a great deal to offer the international football community; next year's major tournaments will provide the perfect stage and PUMA is very proud to be a part of them."
