Network calls on business to back the beautiful game

“With the start of the Confederations Cup on June 14 and less than a year to go to the kick-off of the 2010 World Cup, it's time for the continent to show its colours and show support for the beautiful game of soccer” says Gary Alfonso, the network's chief operating officer.

CNBC Africa anchors, presenters and producers will be leading the way by dressing up in sporting attire.

As a ‘big business' network, it sees itself as a catalyst for hope and prosperity on the African continent and soccer will be one of the big catalysts in the next 12 months.

About CNBC Africa

CNBC Africa, First in Business Worldwide, claims to be the premier pan-African business and financial television network. With real-time coverage of financial markets and international business news, the network aims to provide business leaders, investors and the financial services industry across Africa with the information and analysis they need.

It offers viewers more than nine hours of live programming on the African markets every weekday, with flagship programmes like Squawk Box Africa, a pre-market opening program, Power Lunch, CNBC Africa's daily business lunchtime programme featuring business news makers of the day; and Business Tonight, a concise wrap-up of news and the big business stories which shaped the day.

It is available 24 hours on DStv channel 410 across sub-Saharan Africa, terrestrially on CBC TV channel 47 in Kenya, satellite in Nigeria and on the Sentech Vivid ‘free-to-air' satellite platform.