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Mobile marketing, broadcasting ahead of 2010 World Cup
The importance of mobile marketing and broadcasting ahead of the 2010 FIFA World Cup will feature prominently in the upcoming Soccerex 2008 that South Africa will host later this month.
FIFA and Soccerex have assembled a panel of industry leaders to highlight the importance of this during a panel entitled, "Mobile Communications in Africa and Beyond: The key to reaching fans at the 2010 FIFA World Cup".
This will feature senior figures from FIFA, mobile phone giant Ericsson and Perform.
