Twitter rolls out ad network in Middle East, North Africa

28 Jan 2013

Twitter is targeting the Middle East and North Africa in a big way. The social network has reportedly opened commercial operations in the UAE after its user base in the region more than tripled over the past year.

According to The National, the social network will work with Egyptian-based ad agency Connect Ads to punt its sales products across the region.

"It is one of our fastest-growing regions," said Twitter vice president of internal operations, Shailesh Rao. "Twitter is used when events in the real world spark conversations online, be it unplanned events, natural disasters, politics or TV shows."

While the precise details of the deal are not yet known, it is believed that Connect Ads will lead sales of promoted tweets, promoted accounts and promoted trends in the region. These products will be available for people to purchase in Egypt, the UAE, Saudi Arabia, Kuwait and Pakistan. Previously Twitter's advertising products were only available in the US, UK, Japan and Latin America.

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