The Internet, whether accessed via desktops or mobile devices such as cellphones and iPads, has changed everything. This is why:
1. The most powerful force in the Internet is that it connects people, and so pools the knowledge of your friends with yours (so you are no longer ignorant) and so alters the flow and source of information.
2. Advertising works best when the people you are trying to convince are ignorant and when they trust you to tell the truth (their only source of information about the brand is from the brand).
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