IPA Best of Health Awards 2010 open for entries

Entries are accepted in press, out of home, radio, TV, direct marketing, mixed media and online, as well as international campaigns.

The judges

The entries will be judged by a panel of healthcare creatives, chaired by Mark Roalfe, chairman and executive creative director, rkcr/y&r and convened by Richard Rayment, joint creative director, Junction 11.

Says Mark Roalfe, chairman and executive creative director, rkcr/y&r: “Healthcare advertising can save lives. We therefore cannot underestimate the importance of healthcare messages and the need to make sure that they are seen, heard and remembered, which requires a great amount of creativity from our agencies. I look forward to witnessing this talent in my role as chairman of this fantastic awards scheme.”

Says Richard Rayment, convenor of judges and joint creative director, Junction 11: “The Best of Health Awards are the most prestigious healthcare-focused advertising awards across Europe. As a true reflection of the creative standard achievable in our sector, they provide an important yardstick for agencies and clients.”

2009 winners

Last year, Mother Advertising was awarded the ‘Best of Show' for advertising to consumers, for their ‘Pablo campaign' for Frank; the government's anti-drug website and telephone helpline that offers advice, information and support to anyone concerned about drugs, and Langland was awarded the ‘Best of Show' for advertising to healthcare professionals, for their ‘Smell the stilton' direct marketing piece for Nexavar; a drug used to treat renal cancer sufferers.

Deadline for submissions is Friday, 9 April 2010. Late entries are open until Friday, 16 April 2010 and will incur an additional administration fee. The 2010 awards ceremony and party will take place at Gilgamesh Studions in London on 24 June 2010.

For more information, go to www.ipabestofhealthawards.co.uk.