The Festival of Media was founded in 2007 in order to reflect profound changes taking place in global communications. The event brings together senior advertisers, media strategists, agencies and media owners to discuss the new business models and working relationships brought about by digital technology, convergence, the development of content, the rise of mobile and the globalisation of advertising budgets.
“Venice was a perfect place to launch The Festival of Media in 2007 and I hope that all of those who attended will remember it as a special occasion and one which set in motion a successful global brand and something that has unified the industry,” said Charlie Crowe, chief executive of C Squared, producers of The Festival of Media. “But the 2008 event saw a tripling in the numbers of sponsors and delegates and we had to assess whether Venice as a city could cope with a similar increase in demand next year.”
The change of city will result in a smoother event, with delegates forgoing the genteel beauty of La Serenissima for a sunnier climate, easier transportation and world-beating futuristic venues. Valencia, which recently hosted Formula One's new European Grand Prix and also the 32nd America's Cup, has invested in a number of venues and new infrastructure to attract major global events to its shores. The senior level of The Festival of Media's partners, which this year included media brands such as the BBC, Discovery, Eurosport, ESPN, Microsoft, Viacom, Vodafone and Yahoo! - as well as all the major media agency networks - was an indicator that the festival needed to move to a place which offered the opportunity for scale.
The booking website opens in October 2009 with the provisional programme being released in November 2009, with a number of new additions to the festival to be announced over the coming weeks.
The four key reasons for moving