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The swearword in advertising
Year after inevitable year, writes Pierre Mare, one of the most common topics of professional discussion is: how much copy is enough? It is a common topic simply by virtue of the fact that agency heads more often than not have a background or reputable experience in copy.
The reason the discussion emerges consistently is that copy is usually cut to a level that is nominal. Now, here are the facts....
Read the full article on Bizcommunity.com's Retail portal.
