WFA launches Asia-Pacific network

23 Feb 2009

BRUSSELS: The World Federation of Advertisers (WFA) plans to launch a media and marketing network for the Asia-Pacific region aiming to bring together marketers across countries in the region. The network will be chaired by Rahul Welde, vice president, media, Unilever - Asia, Africa, Middle East and Turkey, who will also join the WFA's executive committee.

The network aims to:

Drive common understanding and actions related to advertising and media industry issues.
Enable more effective and more efficient marketing communications in the countries in the APAC region.
Share experiences and insights in order to advance the marketing communications discipline.

The WFA has pioneered several models, such as the WFA Media Committee, the WFA Global Communications Procurement Group (COMPAG) and the WFA Digital Network, which aim to bring together global marketers and media directors, marketing sourcing and interactive marketing communications specialists. The WFA seeks to increase its involvement and presence in fast growing markets of APAC through this initiative.

The APAC network is open to all members of the WFA (http://wfanet.org/members.cfm) and seeks to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice. The group will work with the WFA Asia-Pacific network of national advertiser associations, which includes Australia, China, India, Japan, Malaysia, New Zealand, Pakistan, Philippines and South Korea.

The network will be active immediately and will initially focus on issues such as marketing in a downturn, research and measurement, structuring regional marketing resources and agency remuneration.

For more information about the network or about how you can become a member, contact Will Gilroy at or call +32 (0)2 502 57 40.