Pioneers in washroom advertising, The Letter Corporation, have broken into the Health Club industry by signing up fitness giant Planet Fitness.
The partnership allows for The Letter Corporation to operate in Planet Fitness centres reaching 135 000 members throughout Gauteng and the Western Cape. "Advertising space was sold out within the first four months bringing onboard clients which include, Reckitt Benckiser – Dettol Soap, Aspen Pharmacare – Panamor Gel and Adcock Ingram – Myprodol," says Andrew Kramer Divisional Managing Director for The Letter Corporation.
