Lattitude, the below-the-line division of Azaguys Advertising and Marketing won the Gillette promotions account in a three-way pitch for their disposable razors’ below-the-line activity for the Blue II Slalom, Minora II, Satin Care and Blue II Ultra Grip brands.
Running until 23 June, the first part of the two-leg promotion starts at Spar supermarkets nationally, where the prize is a trip to London to watch tennis at Wimbledon. Lattitude will set up mini tennis courts, and serve strawberries and cream, creating a Wimbledon theme at some of the major Spars.
In mid June, the second part of the promotion for Gillette disposables commences in supermarkets like Pick ‘n Pay, Checkers and Clicks where consumers stand a chance of winning hundreds of fabulous prizes including Tri-Nations Rugby, tickets, Motorola cell phones and vacations at Indigo Bay in Bazaruto.
