Citigate Johannesburg recently conceptualised and designed exciting teasers, visual banner elements and various collateral elements for the innovative export-quality rose farm, Living Gold, for its first international auction.
Living Gold is owned by Gold Fields and The Industrial Development Corporation. Three teasers, among them a hand-crafted golden wire rose, was sent to each rose buyer prior to the auction, which was held in Holland. On auction day each buyer was greeted with coffee in a Living Gold branded mug with a swing tag that read: "The gold has arrived. Wake up to the rush of Living Gold."
