Utilizing tongue-in-cheek copy combined with high-vis usage of the traditional clinical muscle man, Spindoctors Advertising celebrated the launch of new Panamor Anti-Inflammatory Gel, a proud South-African product from Aspen Pharmacare,into the SA market. Aimed at sports fanatics and everyday clumsy people, Panamor Gel will be promoted through pharmacies, sports clubs and Virgin Active gyms from early February 2004.
