Threshold Collective and director, Garreth Fradgley, are currently in production on an exciting new TV commercial for Wimpy's latest Powermeal promotion. The 20 second multimedia commercial is produced using "stills" photographs and computer-based animation. Threshold Collective has, to date, created 5 different TV commercials in the Wimpy Powermeal promotion series. The Powermeal range is aimed at younger consumers, which allows for creative flexibility in the concept and production phases. Morris Jones Advertising is Wimpy's advertising agency.
