Inroads Advertising, a medium sized black owned agency, has been appointed to handle the LegalWise advertising account. The account is valued at R11 million for a year.
The win follows a competitive three-way pitch process involving FCB-I, and RCDP.
Inroads director, Makhaola Mohanoe describes the win as important business achievement for Inroads Advertising. “It highlights our thrust in making significant inroads in the private and public sectors. It is testimony to recognition given to the talent and professionalism within the agency”.
In the past seven years, Inroads Advertising has focused their efforts on strengthening their systems and employing motivated and industrious people. These efforts are now beginning to pay off.
