On Friday, 14 November 2003, TWM and five other ad agencies came together to bid for the 2004 national account of the restaurant franchise Mugg & Bean. Mike Said, Marketing Manager of Mugg & Bean, briefed the six agencies on the topic of the pitch.
The agencies pitched during Friday, giving the judges a weekend to consider the proposed designs and campaign strategies. The following week the judges made their decision - TWM freshminds was the ad agency of choice.
