The Weylandts Homestore account has been awarded to King James for both the Western Cape and Gauteng region. This account includes the above-the-line spend and came about due to Weylandts’ expansion into Gauteng.
“They demonstrated a superb understanding of the highly competitive and complex home décor category, as well as strong strategic insights into the Gauteng consumer market,” says Christoph Weylandt, Managing Director of Weylandts. “Their out-of-the-box creative and media proposals exceeded our expectations.”
He concluded that the complementary cultures of Weylandts and King James boded well for their future relationship.
