FCB Redline, corporate and brand PR specialist within the FCB South Africa marketing communication group, has been appointed by Distell to handle the public relations for its Amarula brand locally as well as develop PR toolkits that will be used by Distell’s agents worldwide to publicise the brand in countries where Amarula is sold. Other Amarula marketing activities are handled by FCB Cape Town, which comprises advertising, experiential marketing, design, CRM and web developmental services.
