The CIBA Vision account will consist of both above the line, below the line and through the line work.
CIBA Vision is known around the world for its breakthrough innovations in contact lenses. DDB South Africa plans a campaign that emphasises contact lenses as an extension of the users personality, rather than a simple remedial aid. The strap line of the new campaign will be ‘be more you’ with the proposed South African launch during July 2003.
