Following a competitive credentials pitch, Interbrand Sampson was appointed to handle the rebranding of the South African Nucleur Energy Corporation.
Now to be known as Necsa, Interbrand Sampson carried out research, held workshops, established a positioning strategy and brand platform, finalised the new name and have developed the new visual identity and a structure for the brand architecture.
Says Jeremy Sampson "nucleur", is an emotive word that conjures up images, some of them very negative. But today Necsa is involved purely in peaceful activity, on a global scale, much of it is to do with enhancing life through health (nucleur medicine) and improving the quality of our lives.
