Strategic integrated marketing consultancy, Lemon & Lime Marketing, has been appointed by Spoornet to market the company’s new internal radio station, Radio Heartbeat. Already launched nationally to Spoornet’s 35 000 staff, Radio Heartbeat is intended to become the mouthpiece of employees.
Says Ephraim Mohale of the Lemon & Lime Marketing appointment, “Our objectives are clearly defined – provide current information to staff, develop the Radio Heartbeat profile and encourage both internal and external interest and support.”
Radio Heartbeat takes place nationally, once a month with guest speakers from Spoornet and key clients, including Transtel and Connex. A core marketing objective is to see external participation increase during the course of 2003.
