The ArabellaSheraton Grand Hotel, the first international five star hotel launching in Cape Town in August, has assigned Total Media to handle public relations for their pre and post – opening. Situated in the heart of the Cape Town Waterfront district and as official partner hotel to the International Convention Centre the R490 million ArabellaSheraton Grand Hotel promises to be a local and international tourist destination property.
To ensure the success of this campaign Total Media has established a specialist consumer team with experience in the consumer and hospitality industry, to plan and implement this exciting launch opening. Says Account Director, Tracy Salvesen, "Total Media will use a multi-faceted media relations campaign, tactical initiatives and strategic 3rd party links to ensure that the ArabellaSheraton Grand Hotel is positioned as a must-visit corporate and leisure hotel in Cape Town."
Total Media is proud to be associated with a hotel that will play a large role in positively supporting Cape Town’s position as number one tourist destination for overseas travellers.
