In a tight six-way pitch The Agency has won the contract to manage Eskom’s highly prominent Public Safety Campaign valued at R10.6 million.
“Offering a complete through-the-line service, The Agency faces the challenge of providing an educational and attitudinal change campaign against electricity vandalism, cable theft, electricity abuse, safe usage of electricity etc,” says Khotso Tilo, managing director at The Agency.
The aim of Eskom’s Public Safety Campaign is to make consumers aware of the safety precautions involved when using electricity, highlighting its benefits when used correctly.
