MediaCompete, one of the country's leading media agencies, has been appointed to handle the media placement of the Clairol range of products recently purchased by Procter and Gamble on a world wide basis.
Commented Paul Wilkins, MD of MediaCompete, "Contrary to popular belief, it is not inevitable that a world wide client always awards its business to its agency of record.
"Service and cost savings play a huge part in our offering to this client and we were awarded this new business by P&G because of the significant improvements we have made to their media expenditure 'bottom line' over the years. It is a real feather in our caps that we have won Clairol."
