Unilever has commissioned Club Media to execute a five-month promotional campaign aimed at the 16 -24 market. Club Media specialises in providing normal and large screen television advertising in night venues, coupled with interactive promotional activities aimed at the affluent youth market.
The campaign will commence on Saturday 29 March 2003 at one of Johannesburg’s leading night venues, Saint’s nightclub in Rivonia and will continue running between March and August.
Using Club Media’s specialised in-house promotional teams, clubbers stand a chance to win various product giveaways. The products will also be screened on Club Media’s in-house screens.
For those who can’t wait to test the products at home a professional hair stylist will be on-site to demonstrate the magic of the Organic Aqua hair styling range. Clubbers will also stand a chance to win vouchers from Diesel and Billabong, as well as go into a draw for a R15 000 grand cash prize at the end of the promotion.
