In a hotly contended pitch against Media Compete, Starcom has won the media account for Barclays Bank.
Says Starcom’s Managing Director, Gordon Patterson: "For many years Starcom has not had a bank in its portfolio of clients, so not only is this a significant appointment but we are also extremely excited by the challenge."
Starcom will be working alongside The Hardy Boys advertising agency, which was recently awarded Barclays Bank’s creative account. "This is extremely positive for Starcom as it broadens Starcom’s range of agency partners," concludes Patterson.
