Grey Worldwide has been appointed as the agency for Visa across the Central Europe, Middle East and Africa region.
The pitch was employed to facilitate the development of an agency shortlist, which, apart from Grey, included Saatchi & Saatchi, BBDO Worldwide and Lowe Worldwide. The incumbent agencies are Saatchi & Saatchi, handling the account in the Middle East and Africa, while Tequila covers Central and Eastern Europe.
The first stage of the review was held in London in December, when the short-listed agencies were invited to present their full strategic and creative responses. Grey and Lowe went through the final stage with presentations held simultaneously in London, Johannesburg, Moscow and Dubai in February. For this stage, the agencies further developed the creative submitted in December and provided full details of how the account would be run across the region.
