Sony Playstation has contracted Club Media to promote the launch on their new DVD games via on screen advertising and promotional giveaways. The campaign will extend throughout the months of November and December on a national basis in South Africa's leading clubs. A Sony Playstation 2 will be given away at Saints Nightclub on 14 December 2002.
The Sony Playstation campaign will reach approximately 750 000 individual people through repeated exposure via Club Media’s on-screen communication.
Club Media is an alternative interactive lifestyle-advertising medium that provides normal and large screen television advertising in leading night venues throughout South Africa to the affluent youth market.
