JWT Cape Town has been appointed African custodians of the Shell brand tasked with developing the "Waves of Change" global brand idea throughout the African continent.
Raymond Kieser, Managing Director of JWT Cape Town, is justifiably delighted at the appointment: " At a global level Shell has recognised JWT Cape Town's ability to drive the development of work to an international standard, taking into account Africa's particular cultural nuances versus patterns found in established markets.
Ruth Nel, Brand Manager of Shell Southern Africa, is looking forward to working with JWT Cape Town in this new role: "They are our globally aligned agency and locally will be implementing their creative and strategic skills to position and grow the Shell brand throughout Africa".
JWT Cape Town will be working closely with other JWT offices and Shell clients throughout Africa in the development and implementation of the global campaign.
