Blue Moon has recently signed on a significant new client, Edcon, adding to the growing list of clients who have seen the value that Blue Moon is able to bring to the highly specialised field of internal communications.
In a competitive pitch process, Blue Moon was selected to provide the strategic and creative resources to produce the various elements necessary to communicate to Edcon’s internal target audiences.
They were selected based on their ability to bring strategic skills in brand development to the party, excellence in graphic design and copywriting, sound experience in event conceptualization, planning and co-ordination, as well as a depth of involvement in internal marketing and change management programmes.
