TBWA\Hunt\Lascaris Cape Town emerged with the honours after a high-powered, 4-way pitch against top Cape-based agencies for the prestigious FAIRLADY account. The agency now adds this leading South African magazine to its impressive portfolio of top brands and new account wins this year.
"I am delighted that TBWA\Hunt\Lascaris Cape Town will be joining us as we head into a new phase in FAIRLADY's life," commented editor, Ann Donald. "We have many exciting plans for the monthly FAIRLADY, and the agency has demonstrated a clear understanding of and empathy with our direction and positioning."
"The FAIRLADY account is such an exciting win for us," enthuses Senior Art Director, Jane MacDonald. "It is an icon SA brand and one that our agency relates to particularly well. We are delighted at the opportunity to contribute towards its business success through our work."
