Vespa, the iconic Italian scooter, has contracted Marcus Brewster Publicity to handle media liaison for its re-entry in South Africa in November.
Actress, TV presenter and FHM's Sexiest Woman in SA 2000, Casey B Dolan, will be the celebrity spokesperson for the brand which also extends to lifestyle accessories.
The account was not put out to pitch and Brewster was appointed directly to the campaign.
Vespa base centers in Johannesburg, Durban and Cape Town will be followed by Vespa stores in these cities. Other regions will come on line in the New Year.
