In hotly contested pitches, The Agency, South Africa’s largest independent agency, has been awarded three major new advertising and communications contracts for Limpopo Province, Gauteng Tourism and Mogale City (formerly Krugersdorp). In all instances, The Agency was selected ahead of other industry giants.
According to MD of The Agency, Khotso Tilo, the company’s competitive advantage came from its ability to provide a full-service package. "This includes events, PR, strategic planning and creative through-the-line communication – both locally and internationally – to reposition Limpopo Province, Gauteng Tourism and Mogale City, build awareness of the new identities and to stimulate tourism and investment," he said.
All three new contracts have been awarded for an initial three-year period.
