For the month of September cinema visitors can see the newly launched Alfa 147 in 17 of the leading cinema sites across the country.
When examining the array of media opportunities to display and promote the new Alfa 147, Alfa chose to expand their current advertising campaign and install its new vehicle in cinema foyers across the country, selecting Inline Indoor Media as an ideal medium to promote the brand.
All participating sites were chosen due to their close proximity to Alfa dealers and are manned by dealership personnel ensuring any questions the consumer may have are dealt with immediately. The campaign was reinforced via Inline Indoor Media’s panel posters, counter stands, and floor graphics facilities as well as 100 000 post cards given to all patrons.
