Victor Lidchi appoints TorchMedia

The Victor Lidchi Group has recently opened a shop in Clearwater Mall, Strubensvalley, Roodeport, and is planning to expand its offering to the rest of South Africa and Africa. According to Victor Lidchi chairman, Victor Lidchi, TorchMedia was chosen for the company's strong insight into the needs of the design and décor media.

Says TorchMedia founder, Andrea Vinassa: "The Lidchi name has been associated with excellence since 1936. It will be my job to introduce the idea of owning an Oriental carpet to a new generation of collectors, decorators and designers - and to demonstrate how these valuable items can enhance the modern home."