CSA get Maximum head space

Cape Town-based pr and events management company Celebrity Services Africa (CSA) has been appointed public relations agency to Maxim Hair Care, a professional, proudly South African hair brand. Available in leading salons through-out SA, Maxim is researched and developed for the African climate, along with UV protectors (SPF4).

The products are top-heavy in natural ingredients, from avocado oils to wheat germ oils, carrot, jojoba and moisture-rich indigenous aloe, with reduced salts and alcohol - the killers which dry, damage and strip hair colour.

A compact unisex range, Maxim includes three shampoos (moisturising, cleansing, volumising), three conditioners (de-tangling, volumising, moisturising), a deep treatment, styling gel, shaping wax, hair straightener and smoothing & softening silk drops as well as the new "Maxim Head Spa", an extravagant three-step (cleanse, mask massage and condition) in-salon ritual designed to revitalise or de-stress.