Specialist media agency Alphabet Soup has, in the past two months acquired the Something Fishy account in a three-way pitch against Starcom and OMD and has also been appointed to handle the media for SA Fashion Week.
According to MD, Nikki Baillie, her firm will be responsible for the media strategy, planning and placement for these two accounts.
To address its ambitious growth plans for the year ahead, Alphabet Soup has recently moved from Illovo to new Hyde Park premises.
