Matigari Integrated has been awarded two brands from Pharmaline, an existing client with which it has a long-standing relationship.
The agency will be handling all public relations and promotional activity for the Backlife and Tempur brands. Backlife, a continuous passive movement machine designed to provide relief while strengthening back muscles, is aimed at the 80% of people who suffer from chronic back pain at some stage of their lives. Tempur beds, mattresses and pillows are considered the biggest breakthrough in sleep technology in 75 years, and was originally developed by NASA to relieve pressure-build up experienced by astronauts during lift-off.
