South African Breweries Limited have appointed award-winning PR consultancy Marcus Brewster Publicity to launch Peroni Nastro Azzurro, a new premium beer brand from Italy.
The fully imported Peroni Nastro Azzuro will be introduced to selected customers for a test market through a series of brand activation events including a launch party at Hyde Park Shopping Centre on 22 June.
Marcus Brewster Publicity won a brace of consumer marketing trophies at this year's PRISM Awards for campaigns on Louis Vuitton and FHM.
The Peroni account will be managed out of Brewster's Gauteng office under account director Hein Kaiser.
